Inspiration to be courageously creative - Welcome To the Eighty3 Blog

A well-designed leaflet has the rare capacity to reach your target audience directly, resulting in a memorable and tactile encounter that digital media frequently find difficult to duplicate.

In the ever-changing world of digital marketing, the call-to-action (CTA) remains an essential component for increasing user involvement and conversions. A well-crafted CTA can mean the difference between a casual visitor and an engaged customer. In this comprehensive tutorial, we’ll delve into the complexities of call-to-action design, including methods and tactics for creating CTAs that capture audiences and drive desired actions.

In today’s ever-changing digital landscape, where consumers are bombarded with infinite options and adverts competing for their attention, one concept stands out as critical: brand authenticity. This elusive trait has become the holy grail for organisations looking to connect with their customers on a deeper level and cultivate long-term partnerships based on trust and loyalty.

In the ever-evolving world of e-commerce, a visually appealing and user-friendly website is crucial for attracting and retaining customers. Your website’s design plays a pivotal role in making a lasting impression and, more importantly, in driving conversions. To help you create an e-commerce website that converts visitors into loyal customers, we’ve compiled six best practises for high-converting websites.

In today’s digital age, smartphones have become an integral part of our lives. From shopping and socialising to reading news and watching videos, we rely heavily on our mobile devices. As a result, web designers and developers need to adapt to this mobile-centric landscape by embracing mobile-first design principles. In this article, we’ll explore six strategies for creating websites that dominate small screens through mobile-first design.

In today’s digital age, smartphones have become an integral part of our lives. From shopping and socialising to reading news and watching videos, we rely heavily on our mobile devices. As a result, web designers and developers need to adapt to this mobile-centric landscape by embracing mobile-first design principles. In this article, we’ll explore six strategies for creating websites that dominate small screens through mobile-first design.

In the realm of web design, aesthetics play a crucial role. While a well-structured layout and user-friendly interface are vital components of a successful website, the colours you choose can wield significant influence over user behaviour.

In the ever-evolving world of web design, creating a seamless user experience is paramount. To achieve this, it’s essential to harmonise your design with your content strategy. Content-Driven Web Design! After all, the visual appeal of a website is only half the story

Welcome to the realm of seamless user experience design, where every click, scroll, and interaction is meticulously engineered to make a lasting impact. In this article, we’ll look at web design and how user experience (UX) design may improve your online presence. Get ready to learn the secrets of building captivating user interfaces and digital experiences that resonate with your audience.

Driving traffic to your website is vital for success in the cutthroat online world. While search engine optimisation (SEO) techniques are frequently used, there are several non-SEO techniques that can successfully increase your website’s exposure, draw in more visitors, and build a strong online presence. In this blog post, we’ll look at some of these conventional advertising techniques that aren’t SEO-related that can help you increase website traffic and accomplish your online objectives.

Every website should have an “About Us” page that gives visitors an insight into the history, principles, and character of your company. A fascinating and well-designed About Us page can help develop connections, foster confidence, and ultimately turn visitors into devoted patrons.

Company branding has to be effective. In the current financial landscape, it has never been more important to stand out from the crowd. First impressions really are the most important so how do you elevate your offering above a sea of competitors?

The world of branding can be a confusing one. What do you need to know to get started with your own brand identity? So before we get into the logo design process, we want to give you a quick rundown of the basics.

Brands need to focus on developing brand authenticity. Authenticity is a complex concept but it is essential to go beyond the functionality of an offering and highlight the unique quality of your product.

Being in the vanguard of new developments is always a good place to be whatever sector you’re in. But, as 83.4% of businesses with at least ten employees have a website, just being online doesn’t give you vanguard status. Instead, endeavouring to stand out from the crowd is the next big step. So here are the top branding and web design trends we expect to see in 2022.

As business owners, we all know how important branding is, and if you’re a regular reader of our blogs, you’ll know how much store we set by it. But it’s not all vector images and out-there designs; good branding also includes your brand voice. And finding a brand voice that is as original as it is authentic will make you stand out from the crowd. 

We’re not going to lie; WordPress has its security issues. If you don’t look after your site correctly, you could come up against all sorts of challenges. But does it have to be a problem? Not if you take site security seriously. We’ve put together five ways you can do this, and keep your WordPress website safe.

At every stage of the business journey, marketing in some form is essential. If you’re just starting up, it will get your name out there, and you can begin building your relationships. If you’ve been going a while, it’s an opportunity to extend your reach and reinforce your brand values. 
 
So, in this Halloween-themed blog post (as if you hadn’t already guessed!), we list our top six scream-worthy marketing mistakes, which, when avoided, will stop you and your brand from looking like pumpkins!

The number one question clients ask us is, “how much does a website cost?”. Many other web designers may say, “there’s no definitive answer”. Is that helpful? We don’t think so. 

Yes, all businesses are different; therefore, all websites are different. But, whatever web provider you use, some functions will make your build more expensive, and there are also ways you can cut your costs if you need to (note: not corners!).

The Eighty3 Team is absolutely essential to the running of our business. They are the best at what they do and without them, Eighty3 wouldn’t be what it is today. 

This got us thinking about what actually makes a great team? So we enlisted the help of an expert in the shape of Eighty3 Family member and author, Daniel J Barnes. He has researched, justified and ranked the top five teams from film and TV, according to him, so let’s see who made the cut.

Getting and retaining customers is hard work. Owning a beautifully designed and engaging website, active social media profiles and great branding all help. But here, we share one of the quickest and simplest ways to get more traffic to your website. It’s no great secret. In fact, if you’ve read this blog’s title, you’ll already know the answer. Google My Business or GMB.

What typeface and font do you use in your branding and logo? Do you even know what it’s called? Or did you choose it because it just looked the biz? Fair play. Or so you may think. 

Over 770,000 businesses came into being in 2020, that’s 30% more than in 2019. Getting a business website has therefore never been more important!

When‌ ‌creating a new startup business,‌ ‌don’t‌ ‌leave‌ ‌your‌ ‌brand‌ ‌at‌ ‌the‌ ‌bottom‌ ‌of‌ ‌the‌ ‌list.‌ ‌If‌ ‌your‌ ‌business‌ ‌is‌ a‌ ‌spider’s‌ ‌web,‌ ‌your‌ ‌brand‌ ‌is‌ ‌the‌ ‌centre‌ ‌that‌ ‌holds‌ ‌everything‌ ‌else‌ ‌together.‌ ‌It’s‌ ‌what‌ ‌you‌ ‌build‌ ‌the‌ rest‌ ‌of‌ ‌your‌ ‌kingdom‌ ‌on.‌ 

Starting a business is exciting: you’ve got a (metric) tonne of new ideas, and you just want to get stuck in! But before you get carried away, ask yourself, “where’s the best place to start?”

We’re not climate scientists, we don’t work for Greenpeace, but we are Pro-Earth; it’s our home after all and we do our bit to protect the environment.

A thumbnail is a miniature representation of an image or document that you see at a glance. Some are generic symbols and pictures, but others can be small previews of the actual item you’ll be looking at. In the case of YouTube, thumbnails are the images you browse before you click. Essentially they’re a mini advertisement that says, “Hey, watch me!”. And what’s great is that you have a choice of what to display. 

Rather than rant on about stuff we don’t like we’re going to give you our top 5 business image irks and the things that you can do to solve them. They’ll help you maintain a professional business front, enhance your external image and improve your chances of business success.

Being baffled by choice is actually a thing. The more choice we have, the more challenging it becomes to make a decision. That said, a one size fits all approach is never a good way forward either… A hat that will fit you and your kids? Maybe not.

Canva: every designer’s nightmare? You’d think, but go to their site, and it’s a design (and marketing) marvel! If we were the miserly sort (which, thankfully, we’re not), we could think the app was stealing our business. But the truth is, we’ve found Canva to be a great tool, and we’re going to share why.

First things first: we’re talking about Nirvana, the band. That of 90’s grunge fame, not the land of
the Buddhas. Confused? Let us enlighten you.

So, you’ve just created your shiny new logo, and you’re proud. This is going to be where your business starts, and you have great hopes! But, how do you ensure that your brand spanking asset remains yours? Say hello to the trademark!

So, what is Personal Branding, and other than to get rich (and we’re not judging!), why should you bother? We’ve all heard of individuals who’re worth, well, loads. Like Oprah Winfrey, Elon Musk, Jeff Bezos, and Gary Vaynerchuk. They all started somewhere, of course, but what they’re selling isn’t only themselves, but their brand too.

So, you’ve arrived here wanting to know more about Landing Pages, right? Great, because we want to help! With a bit of forethought, you can get yours working for you by generating more leads, resulting in better sales!